INFLUENCE OF MEDIA ON THE CULTURE DYNAMIC

The global social-economic and political transformations caused the deep crisis in the sphere of spiritual life, culture, education, built the real threat of loss of national cultural identity and generated the cultural conflict of generations. The negative consequences of the developed cultural situation are the social infantilism, washing away of national, cultural traditions, introduction of individualism psychology in mass consciousness, the decrease in the level of patriotic feelings, formation of the false values of a mass culture and anti-culture in the society.