WAYS OF THE ENTERPRISE’S SOCIAL ECONOMIC POTENTIAL DEVELOPMENT

Notions of potential and development are considered. Basing on the defined key orientations of an enterprise and of possible competitive advantages, the priorities of social economic potential development are described. The possibility of their simultaneous execution is analyzed. The preconditions of choosing each of the defined priorities of the enterprise social economic potential development are considered used to develop the enterprise’s social economic potential are suggested and described.