THE CONCEPT OF RURAL DEVELOPMENT AS A BASIS FOR IMPROVING THE QUALITY OF THE RURAL POPULATION’S LIFE

The article states that the main aspect of the modern paradigm of rural development is an insdividual, since he and his needs and interests are considered to be the purpose of social activities, and a major factor of achieving this goal. Implementation of the suggested concept of rural development, based on people-centered approach, taking into account the acute problems of the village and the existing potential of rural areas, will achieve their harmonious development, to ensure overcoming of their depression and to improve the quality of the rural society’s life.