MASCULINE AND FEMININE CHARISMATIC IMAGES: A VIEW THROUGH THE PRISM OF ARCHETYPES

This article analyzes the personal charisma. Charisma acts as observable and measurable characteristic of the person, which includes a specific set of social and psychological qualities. The article discusses various theories of archetypes and typologies of charismatic images. This article describes the charismatic characters in the context of C.G. Jung theory of archetypes. Gender specific charismatic images are analyzed. The main characteristics of charismatic archetypal images are described.