POSITIONING OF THE NEW MEANS OF COMMUNICATION AND INFORMATION: EMPIRICAL STUDY ON THE SOCIAL NETWORKS IN MOROCCO

The social networks occupy a major place in the new technologies of information and communication. Beyond their weight ceaselessly increasing in the society, they became strategic supports as well for the individuals as for the organizations. With the social networks, a real revolution upsets in a radical way the ecosystem of the media and of the communication in our societies. Internet and the social media have individualized and democratized the access to real time diffusable contents in the global scale. Today, the consumers of information are also producers of information and can enter in competition with the traditional editors and broadcasting stations, the brands, the public authorities. At the beginning these network were many but with the massive arrival of users, they begin to look for a differentiation to target better a public. In Morocco, two major social networks distance themselves from others: Facebook and Twitter. They are different but complementary. An empirical study allowed to place clearly their positioning by fame and by use with the profiles of the connoisseurs and the users.