CUSTOMER SATISFICATION TOWARDS ONLINE SHOPPING: A STUDY WITH REFERENCE TO CHITTOOR DISTRICT

Online shopping is a present phenomenon which has developed a good importance in the trendy business environment. The evolution of online shopping has opened door of chance to provide a competitive advantage over firms. Online shopping has grown in popularity over the years mainly because people find it convenient for the comfort of their home or workplace. In the recent past web possesses a precious place within the economic activities. It makes the lifetime of customers prosper and sleek. Now-a-days individuals show their interest on web. They currently feel glad by getting the product online. So this paper focuses on customer perception and satisfaction towards online shopping.