AN EMPIRICAL STUDY ON PERCEPTION BY MANAGERS OF INTERACTIONS MICRO, MESO AND MACRO COMMUNICATION OF ORGANISATIONS FOR OTHERS MODELS: CASE OF MOROCCAN MANAGERS

Organizations need clarity to better structure their communication. Managers are not unanimous on the meaning they give to communication. Its scope has become ever broader as well as dispersed, which made any typological categorization approach even more complex. This affects the choice of the structure of this function within their organization. It's expensive at all levels. To validate our hypothesis, we opted for an empirical methodology based on some scientific foundations: A work experience of long years at the university by coaching our students (Micro), in the great company (Meso) and within the Cabinet of Ministry of the communication (Macro). Furthermore, a study-ground proved necessary. In this frame, we conducted an empirical study on perception of 3M by 212 Moroccan managers of high level in differents organizations. Analysis of the results allowed us to measure this perception and identify new models simplifieds.