ANALYSIS OF THE ENVIRONMENT INFLUENCING NATIONAL BROADBAND DEVELOPMENT: A CASE STUDY OF THAILAND

Thailand's higher demand for broadband services come from a shift towards "on-the-go" and "always-on" lifestyles, which includes the viewing and sharing of online videos that requires larger and faster data communication. Broadband will continue to provide a positive driver for infrastructure developers and other value-added markets, such as application and content developers. The technology transition from 3G to 4G and subsequent intensified data use in Thailand will require large scale network investment that will benefit installation service providers and suppliers. To understand the evolutionary changes in broadband technology and services in Thailand, this research aims to analyze the environment influencing national broadband development. Qualitative research method is adopted where a variety of credible secondary sources are applied in this research focusing on evidence-based approach. Needs for broadband and applications in Thailand are also analyzed and discussed in this paper.