KRITIK TERHADAP TEORI SPIRAL OF SILENCE: KOMUNIKASI MASYARAKAT MADURA DALAM KONFLIK SUNNI-SYI’AH DI SAMPANG

The sunni-shiite conflict that occurred in Sampang, Madura has yet to be resolved. Therefore, this study aims to determine the process to fight the opinion that a conflict occurred between the two. The research was conducted in the Karanggayam village, Omben and Blu’uran village, Karang Penang, Sampang, Madura and mansions Puspa Agro Sidoarjo with the phenomenological method. That is, the phenomenon under study will be illustrated by personal experience of informants through interviews. To determine the validity of the data, then the triangulation on the data obtained. Results are the conflicts caused by differences of opinion between the two groups regarding the moral values of Islam. As migrant groups, Shiites openly against the public opinion which is believed by the local community (Sunni). The above measures, social isolation and threats carried out by the Sunnis that Shi’ites leave Shi’ism and move to the Sunnis. Nevertheless, Shiites remained adamant and against the social isolation. The action taken by the Shi’ite group contradicts with the assumption of spiral of silence theory, the theory which explains that there is a person’s tendency to adhere to public opinion for fear of being ostracized.