ROLE OF INTERNET IN INSURANCE SERVICES REALIZATION
Journal: Bulletin of Taras Shevchenko National University of Kyiv. Economics (Vol.156, No. 3)Publication Date: 2014-03-25
Authors : N. Prikazyuk; T. Motashko;
Page : 45-52
Keywords : online insurance distribution channels of insurance services; direct marketing; online insurance; sale of insurance services over the Internet;
Abstract
The role of the Internet in the implementation of insurance products is investigated. It is founded the Internet in insurance performs presentable and realizable function. The benefits of using Internet technologies for business of insurance market are determined.
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