Share Your Research, Maximize Your Social Impacts
ASSESSMENT OF THE BUSINESS ENVIRONMENT FOR DEVELOPMENT OF GLOBAL MARKETING STRATEGY
Journal: Bulletin of Taras Shevchenko National University of Kyiv. Economics (Vol.156, No. 3)Publication Date: 2014-03-25
Authors : V. Savelyev;
Page : 112-115
Keywords : assessment of the business environment; global marketing strategy; creation of global marketing strategy; tasks within the strategy implementation;
Source : Download
Find it from : Google Scholar
Abstract
The article concerns with essence of assessment of the business environment and specific directions of analysis during the working out of global marketing strategy. The classification of the global marketing environment researches and tasks sequence in the context of the decisions made on each stage of global marketing strategy is proposed.
Other Latest Articles
- ASSESSMENT OF MAXIMUM ALLOWABLE FISCAL BURDEN ON UKRAINE NATIONAL ECONOMY
- THE DIRECTIONS OF INCREASING THE EFFICIENCY OF USING LOCAL BUDGET FUNDS IN UKRAINE
- ESTIMATION OF SNFLUENCE OF GLOBAL FACTORS OF RICK ON THE PROCESS OF FORMING OF INTERNATIONAL TOURIST BRAND
- FINANCIAL STABILITY OF THE UKRAINE NATIONAL SYSTEM OF PENSION INSURANCE
- MARKETING CHARACTERISTICS OF INSURANCE MARKET IN UKRAINE
Last modified: 2016-08-10 22:27:49