SOURCES OF FINANCIAL SUPPORT INNOVATION ACTIVITIES IN PUBLISHING HOUSE

World experience shows that in most developed countries of the world innovations are crucial prerequisite for sustainable long-term economic development. The paper deals with state financial support innovation publishing companies in Ukraine. The main factors that hinder the promotion of innovative activities publishing companies have been analyzed. The paper considers with different sources of financial support innovation publishing companies. The recommendations for priority actions to enhance innovative activity publishing companies in Ukraine have been done. Also, offered the most effective mechanisms for financial support innovation publishing companies in current economic realities companies have been analyzed. Allocated that the main sources of financial support for innovation activities of domestic publishing companies are methods of direct state financial assistance to business entities.