CASE STUDY IN OPTIMAL TELEVISION ADVERTS SELECTION AS KNAPSACK PROBLEM

Journal: Bulletin of Taras Shevchenko National University of Kyiv. Economics (Vol.159, No. 6)

Publication Date: 2014-06-25

Authors : E. Ivokhin; Almodars Barraq Subhi Kaml;

Page : 16-21

Keywords : advertisements; integer programming; knapsack problem; fuzzy linear programming; sensitivity analysis;

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Abstract

In this research paper, we shall consider the application of classical 0-1 knapsack problem with a single constraint to selection of television advertisements at critical periods such as prime time news, news adjacencies, break in news and peak times using the WINQSB software. In the end of this paper we shall formulate the task of investigation of the post optimality solution of optimal Television Adverts Selection with respect to time allocated for every group adverts.

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CASE STUDY IN OPTIMAL TELEVISION ADVERTS SELECTION AS KNAPSACK PROBLEM

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