V.O. Onyshchenko, T.A. Shevchuk

The global financial crisis and increased competition in the banking market forced banks to seek additional ways to gain a competitive advantage, in particular through the introduction of innovative technologies of customer service, new products and services. At the same time, given the significant level of financial cost and risk that accompany innovation, number of banks capable of full implementation of innovative development programs, is very limited. This causes the relevance of studying the ability of banks to innovate, assessing the adequacy of their available resources and the potential of their efficient use. In this context, it is necessary to formalize the innovation potential of the bank. Favorable conditions for the occurrence of banking innovations are primarily changes in the external environment for banks. In this respect, it should be noted, that the global banking business is in a perpetual state of development. This was facilitated by the deregulation of banking and financial market liberalization, are associated with the fundamental changes in the world monetary system. With the development of information technology banking got new opportunities for development. Two main factors that determine the situation in the financial sector are globalization and information technology: the contradictory impact on the banking business: on the one hand, open up new possibilities, allow actively borrow new ideas, wherever they appeared, and on the other ? comprehensively enhance competition. Pressure of global competition causes higher rates of innovation than on domestic or private markets. Maintaining the balance between these processes, the bank's purpose is its survival in the market. Depending on the results of the analysis of the medium, as well as the Bank's mission, it produces a specific product strategy, sticking it in the normal course of business. At the present stage in the development of special emphasis is placed on such a strategy, and a number of developing of innovative banking products. This is regarded as an indispensable way to stabilize operation, preserving and strengthening the competitive position of the bank and leads to economic growth. The improved version of the innovative capacity of the institution structure is presented. Using the technique Krivich Y.M., the goal was set to consider the following groups of indicators of financial innovation potential of the bank: figures based on the equity of the bank; indicators based on the assessment made by the bank's capital. The following problems of the innovative capacity formation are identified: low capitalization, low level of information technology, lack of technology for project financing, poor quality equipment used; classified information, imperfect legislation, insufficient number of credit bureaus, incomplete utilization of communication tools, lack of space for self-actualization, weak bank marketing. It is necessary to develop effective ways to improve the innovative capacity of the bank, namely: 1) the search and implementation of innovative uses of building; 2) identifying hidden opportunities and ways to implement them in the projects of innovation of the bank; 3) coordination of innovative capacity and innovation needs of the bank; 4) compliance with the innovative capacity of the customers' needs. The proposed directions can not completely solve the problems of the innovation potential of Ukrainian banks, but they are driving in the area of improving the innovative capacity of the bank.