TO THE QUESTION OF PRACTICAL APPLICATION OF RFM-ANALYSIS OF CLIENT BASE (ON THE EXAMPLE OF PODARKI SHOP)

Journal: Science Journal "NovaInfo" (Vol.1, No. 49)

Publication Date: 2016-08-16

Authors : Generalov Ivan Georgievich; Zhavronovich Mariya Yurevna; Suslov Sergey Aleksanrovich;

Page : 251-255

Keywords : CLIENT BASE; ANALYSIS OF THE RANGE; RANK; MS EXCEL; RFM ANALYSIS;

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Abstract

In article authors presented result, the carried-out RFM analysis of the product range of Podarki shop. As a result of research it was established that the most perspective for shop is realization sale of flowers and cards for weddings, and also realization of compound bouquets.

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TO THE QUESTION OF PRACTICAL APPLICATION OF RFM-ANALYSIS OF CLIENT BASE (ON THE EXAMPLE OF PODARKI SHOP)

Abstract

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