"Productivity Paradox of Information Technologies" in a Globalizing World Economy
Journal: Visnyk of Dnipropetrovsk University. World Economy and International Economic Relations (Vol.20, No. 4)Publication Date: 2012-03-12
Authors : N.V. Bormatenko;
Page : 10-17
Keywords : semiotic methods in economy; advertising; management of brends; informatization of economy; semantic technologies; paradox of efficiency of information technologies; systemsemiotic paradigm.;
Abstract
The prospects of the decision of ?semiotics paradox? and ?paradox of efficiency ? are analyzed. Two major problems of global world economy informatization are determined.
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