INNOVATIVE PRINCIPLES OF WINE TOURISM IN UKRAINE

In the article the scientific - theoretical basis for the creation of complex wine routes as tourism products, described the experience of their functioning in Ukraine and abroad. A component framework for organizing specialized wine tours, the criteria for evaluating their effectiveness. The peculiarities of marketing communications and innovative tourism product key problems in creating wine routes, such as selecting the best route, training of qualified personnel, softening of competition and horizontal adjustment of economic ties.