IRRI AS THE INSTRUMENT OF INVESTMENT EFFICIENCY AND STRATEGIC SECURITY EVALUATION OF A COMPANY

Under the conditions of crisis, when activity of a business entity is characterized by the decrease of competitiveness, liquidity and financial solvency levels, and investment activity, the formation of efficient criterion of the business activity evaluation, which would properly take into account not only the time factor, but also risks, is extremely up-to-the-minute. The today's evaluation problem is characterized by the presence of numerous criteria, which have a lot of drawbacks leading to different and incorrect results, and impossibility to obtain high-quality values, necessary for grounding of their financial strategies. Researches in the area of investment project evaluation allowed considering the criterion “Internal Rate of Return Investments” offered by the author not only as the investment efficiency criterion, but also as the criterion of a company strategic efficiency evaluation (IRRIB). The article tells about the procedure of calculation of IRRIB, methods of risk consideration, relations with concepts of financial management.