THE QUESTION OF VALUATION ON THE BASIS OF ITS CUSTOMER VALUE

The article considers the theoretical foundations to the problem of pricing from the standpoint of value and cost approaches. Developed economy ? mathematical model for commodity pricing based on value pricing. The peculiarities of application of the developed theoretical propositions in real estate valuation from a position of balance between price and quality. To prove the article was used the matrix method for quantitative assessment of important quality characteristics of properties selected by the buyer.