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THE INTERACTION BETWEEN THE FUNCTIONS OF MARKETING AND LOGISTICS TO CUSTOMER SERVICE

Journal: Science Journal "NovaInfo" (Vol.1, No. 46)

Publication Date:

Authors : ; ;

Page : 219-222

Keywords : THE CONCEPT OF AVAILABILITY OF LOGISTIC INVENTORY; THE INFLUENCE OF THE MARKETING FUNCTION AND LOGISTICS ON INVENTORY LEVELS; LOGISTICS GENERAL DELIVERY OF GOODS TO THE CONSUMER;

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Abstract

Functions of marketing and logistics in inventory management; interaction of marketing and logistics in supply chain; the criteria for logistics service customers; the level of harmonious interaction of the marketing function and logistics.

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Last modified: 2016-08-21 20:17:33