Education in Computational Science: Do Successful Examples Also Create Success in Education?

This paper is dedicated to improving education in computational science with support of examples from practice based on links from social networks as Twitter and LinkedIn. We have many of successful examples, but the question is what the benefits are for education. The aim is to contribute to improve study results and optimal orientation of students in the CRM (Customer Relationship Management) with regard to practice. The existing controversy creates inconsistency between a successful example in practice and education that is not always successful. The method of solution uses the multidimensional approach, and other sources of information are realised surveys in CRM courses. Achieved results show that examples from practice are adequately supported with suitably verified links to Twitter and LinkedIn. They minimise the number of students with a negative perception of courses. Benefit is good mirroring dynamic changes in IT (information technology) field and diversity of adopted solutions. The challenge is to work with a growing group of passive students and their influence through examples from practice. Future work should focus on increasing the interest of students in CRM and their curiosity about appropriate methods.