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THEORETICAL AND METHODOLOGICAL APPROACHES TO THE STUDY OF IMAGE OF EDUCATIONAL INSTITUTION IN THE RUSSIAN SCIENTIFIC TRADITION
Journal: Science Journal "NovaInfo" (Vol.1, No. 52)Publication Date: 2016-10-16
Authors : Denisov Yuriy Petrovich;
Page : 161-168
Keywords : IMAGE; IMAGE MANAGEMENT; EDUCATIONAL INSTITUTION; MARKETING; THE STRUCTURE OF THE IMAGE;
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Abstract
The article describes the main approaches to the study of image of educational institution, established in the Russian scientific literature. The author analyzes the structure of the image of the educational institution and the definition of its essence. The result is a generalization of the existing scientific approaches and concludes the content of the category "image of educational institution".
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Last modified: 2016-10-16 20:17:58