ON THE METHODOLOGY OF INVESTIGATION OF POSTINDUSTRIAL ECONOMICS

The problem. The current global financial and economic crisis is not an isolated phenomenon of disorder in the functioning of institutions of the market economy and the industrial society, rather it is a systematic transitional process to a new stage of civilization growth ? the forming of post-industrial society, that leads to the significant changes in the institutions of society itself and in the economy. With its arrival raises the need to justify a new system of principles and methods in economics, modern methodology of the study, that has become the purpose of this publication. The results. The problem of changing scientific methodology in the economics, the application of new principles and methods of scientific analysis due to formation of postindustrial society have been analyzed in this article, including system method, the principle of methodological pluralism. The system method makes it possible to obtain more complete, essential features of the changes that accompany arrival of the post-industrial society. After all, agents in modern economic systems are characterized by continuous development, connections between them are nonlinear, and the system always is in a dynamic state. The method of methodological pluralism does not keep a researcher within one certain methodology, significantly expanding the tools of his work. The conclusions. The defining principles of modern methodology in post-industrial society have been pointed out, namely: rejection of the doctrine of economic determinism; human centric economic analysis; recognition of the equality of economic and non-economic factors in the development of modern economic system; the shift from abstract schemes and economic models to the study of the conditions and factors of self-realization of man in the economic environment as the integrity of his spiritual, cultural, aesthetic sides.