EVALUATION OF INVESTMENT ATTRACTIVENESS OF REGIONS OF UKRAINE

Background. Тoday assessing and improving the investment attractiveness of regions is a pressing issue. Investment attractiveness of regions is characteristics that allow the investor to form a snapshot of the object investing, ensures the reliability of future investment and confidence in learning outcomes from their use. Review of scientific sources. Among scientists, there are many methods for assessing the investment attractiveness of the region (IAR), but no single approach. Most authors propose to assess the IAR look rating method or by determining the integral parameters. We propose to evaluate the IAR look by calculating the integral index of investment attractiveness of the region. Scientific definition of the above issues is important, and forms the objective of the research. Results of the research. To determine the levels of IAR look Ukraine should take several steps. Initially, the evaluation will conduct the calculation of indices of selected areas: economic development, foreign economic openness, innovation and investment activity, infrastructure development, social development, environmental condition, geopolitical conditions. Each factor that has impact on the investment attractiveness of the region, in calculating the measured partial indicators: stimulants and destimulants. Therefore, their calculation determines the maximum (in figures stimulants) and minimum (in figures destimulants) values. Mean values of indices reflecting the level of development of regions for each of the selected areas and ranking of each region among others have been calculated. From these calculations, we can form a characteristic state of operation of each region. Calculation of average group index makes it possible to track the position that the region is weak and how they differ from the maximum values of the regions of Ukraine. Then the integral index of investment attractiveness of the region has been calculated. Based on the results ranks of regions have been obtained and the dynamics of change during the period has been monitored. Conclusion. Summary results of the evaluation of investment attractiveness of regions of Ukraine showed its highest level in Kyiv. Also a strong position to create favorable conditions for investment in recent years occupied Donetsk, Dnipropetrovsk, Zhytomyr, Zaporizhia Oblast and Crimea, indicating a strengthening of the position of development of an effective investment policy and the implementation of effective measures of these areas.