CAPITAL STRUCTURE OPTIMIZATION OF TRADE ENTERPRISES

Based on the analysis of modern theoretical concepts of capital structure optimization and their practical application there has been made a conclusion on the necessity of competing theories unification and considering various factors while making financial decisions on capital structure in practice. The factors that have the biggest influence on such decision making processes have been systematised. Based on the analysis of capital structure formation peculiarities at trade enterprises of Ukraine, influence of the abovementioned factors on the state of domestic economy there has been identified "specific financing order" of trade enterprises' activity, grounded criteria system and procedure of capital structure optimization for trade enterprises that conform with the concept of value-based management and ensure its sustainable financial development.