THE INFLUENCE OF LEADER SELF-MASTERY, LEADER PERSONALITY AND LEADER PERSONAL BRANDING ON ACHIEVEMENT MOTIVATION AND LEADER CANDIDATE PERFORMANCE: A STUDY AT P.T. MANGIUM ANUGERAH LESTARI, KOTABARU REGENCY, SOUTH KALIMANTAN

Current study aims to prove and analyze the strength of the relationship model construction of the leader self-mastery, leader personality and the leader personal branding on achievement motivation and leader candidate performance (a study at P.T. Mangium Anugerah Lestari, Kotabaru regency, South Kalimantan). The purpose of combining the models pragmatically is to test the model of the leader candidate creation in PT. MAL who have excellent performance in terms of the influence of the leader self-mastery, leader personality and the leader personal branding on achievement motivation and leader candidate performance so that in the end, it is expected to be taken into consideration in formulating policies within the scope of the employee talent development. This study was an explanatory research, a research that examines the direct and indirect effects of the variables studied through hypothesis testing. The study design was made based on the performance of leader candidates of PT. MAL of Kotabaru regency of South Kalimantan. It concerns with depth perception of the employees regarding the leader self mastery, leader personality and leader personal branding on achievement motivation as well as leader candidate performance of PT. MAL. The sampling was done by using census. Once employee performance was assessed, the result was taken into the talent pool with the number of employees of 35 people. The results of show that all seven hypotheses proposed have significant influence. Those hypotheses are: the influence of leader self-mastery on achievement motivation, the influence of leader personality on achievement motivation, the influence of leader personal branding on achievement motivation, the influence of leader self mastery on leader candidate performance, the influence of leader personality on the leader candidate performance, the influence of leader personal branding on the leader candidate performance, the influence of achievement motivation on the leader candidate performance. The relationship model between the variables studied shows that leader self-mastery, leader personality and leader personal branding have a significant relationship to achievement motivation and the leader candidate performance of PT. MAL. The results of this study can be used as a consideration company policy, especially for PT. MAL, so that the creation of talented leader can be further enhanced.