An Analytical Study of the Search Engine Optimization Techniques for Information Retrieval Systems

Search engine is the most prominent tool to extract information from web (www).It is a very large distributed digital information .The concept of information retrieval systems is to only receive the input from user as keywords, process it then compared with the database and the information is provided to the user. search engine optimization is the technique which is used to increase the importance of the pages which are most frequently visited which the user come upon regularly. This article introduces and discusses the concept of search engine optimization, features of web search engine and overview of elements and tools used in search engine optimization. In search engine optimization there are mainly two basic algorithms used page rank and Hypertext Induced Topic Search(HITS). In page rank algorithm, links connected to various web pages and websites are given more importance and weightage while in the HITS algorithm query based search is performed.