A STUDY ON PERCEPTION OF INVESTORS TOWARDS EQUITY AND ALTERNATIVE INVESTMENTS IN ANAND RATHI IN BIJAPUR CITY (KARNATAKA)

Investment is the current commitment of funds towards any financial or non-financial instruments in order to gain profitable returns at any future date. An investment is always made with certain specific objectives in mind. An investor with or without investment knowledge is always subconsciously alert and clear with his or her investment objectives. Therefore an investment decision always includes the sacrifice of immediate benefits for better future returns. An investment process generally starts with an understanding of the investment objectives and then framing out the investment policy. This will depend upon the investors perception. But the perception of investors differs around on the basis of different factors like age, income, experience of investing, investment objectives and individual social needs. This paper aspires to investigate the perceptions towards equity and other alternative investment avenues in Anand Rathi in Bijapur city of Karnataka. The study employs on primary data as well as secondary data and the data reveals different factors influencing of investment decisions of investors.