A TO Z SOCIAL MEDIA MARKETING CONCEPTS THAT DRIVES BUSINESS GROWTH

The blistering growth of internet technology has drawn corporate attention towards social media marketing all around the globe. Accompanying this growth of social media marketing gives a new opportunity to take a lead of promotion, branding and communication.SMM has started influencing the way individuals and business enterprise communicate. It has become reality that more individuals and business enterprise are engaging the social media marketing sites (Facebook, Twitter, YouTube, etc.) for promotion and communication. Today Businesses and individuals are motivated towards this section. In recent times many studies have been conducted to analyze the applicability of social media and M-commerce in the world of advertising for business. In this paper, I report on A to Z (Alphabets) concept of social media marketing, this is significant because individuals and business enterprise can communicate instantly as Communicative marketing is very important in establishing long-term relationships with clients and customers. Social media marketing is a great way to generate leads. The paper should be of interest to readers in the areas of Marketing, Entrepreneurship and for Manager