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A Survey on Application of Data mining in CRM

Journal: International Journal of Application or Innovation in Engineering & Management (IJAIEM) (Vol.5, No. 10)

Publication Date:

Authors : ;

Page : 145-148

Keywords : ;

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Abstract

ABSTRACT In today's business driven world retaining the customers is the major issue in the customer relationship management. Data mining technique helps in addressing this issue. The main aim of this paper is to analyze how the different data mining techniques have been used in various CRM stages and thus making the CRM better.

Last modified: 2016-11-14 19:41:12