An Analysis of Marketing Environment that Influence the Marketing Ethics

Ethics are a collection of principles of right conduct that shape the decisions people or organizations make. Practicing ethics in marketing means deliberately applying standards of fairness or moral rights and wrongs, to marketing decision making, behavior and practice in the organization. In a market economy, a business may be expected to act in what it believes to be its own best interest. The purpose of marketing is creating a competitive advantage. So, the researcher aims to analyze the marketing environment which influences the marketing ethics.