PUBLIC-PRIVATE PARTNERSHIPS AS A PROMISING TOOL TO IMPLEMENT INTEGRATION DEVELOPMENT STRATEGY (ON THE EXAMPLE OF TOURISM AND RESORTS)

In scientific work analyzed the development of tourism Ukraine (travel and hotel services, spa facilities). The content of public-private partnerships. Public-private partnership deals in the system integration strategy implementation tools. The state of public-private partnership in tourism and resorts investigated. Suggestions on improving public policies to support the development of tourism market. Subject of research - theoretical and methodological and scientific and practical basis of public-private partnerships in the context of integration development strategy. The purpose of the article - submit proposals on organization of state support of tourism, hotel service and spa management capabilities using a public-private partnership as a tool for implementing integration strategies of enterprises. The study used general scientific and specific methods and techniques of research - induction and deduction, analysis and synthesis, abstraction scientific, economic modeling, method of expert evaluations, formal method (analysis of texts of regulations). A key result of the study is theoretical and methodological generalizations modern approaches to building public-private partnership in tourism as a tool for implementing an integration strategy. Field of application - State regulation of tourism, tourism economics, business economics, strategic planning, investment management activities. Key conclusions. Public-private partnerships should be considered as a special tool for the implementation of the integration strategy. It is necessary to develop a methodology (methodical approach) of public-private partnership in tourism, especially in the area of concession, which will ensure greater involvement in the process of local government. It is advisable to provide for a mechanism that allows the subjects of public-private partnership to get local resources on concessional terms (for example, when paying water or electricity). You should also provide that the guarantees for concession agreements may provide state represented by the Government of Ukraine or other specially authorized executive body that will increase the interest of potential investors. For subjects of public-private partnership should provide a number of preferences, especially tax benefits. Public-private partnership in the tourism sector can solve many encountered problems at the moment. The implementation of this partnership can be solved by building comprehensive tourism centers based on historical, cultural, archaeological and natural attractions.