Background of the Establishment of Tourism Cluster in the Cherkassy Region on the Basis of the Competitive Advantages of the Region

The objective of the article is to show that Ukraine has all the prerequisites for the establishment, operation, and most of the tourist cluster. However, despite the positive trends in the development of tourist areas of Ukraine, there are significant problems and shortcomings of operation that significantly distinguish the tourist area of Ukraine. The conditions of the tourist clusters creation within the Dnipro river in Ukraine were explored. The disadvantages and properties of creation of favorable conditions for the functioning of tourism clusters in Ukraine were discovered. The possible problems associated with the creation of tourism cluster within Cherkassy region were determined. Therefore, tourism cluster of Cherkassy region is a new opportunities, the additional platform for the development of existing and new business projects, joint exhibitions, promotions, development of strategy of promotion of tourist offers. In addition, small businesses can unite around the common providers and save through scale and scope of procurement of goods. Despite some problems, the creation of a cluster will compete at the regional and international tourism markets.