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An Analysis of Public’s Interest in Using Lazada and Tok opedia E - commerce Services

Journal: International Journal of Business and Applied Social Science(IJBASS) (Vol.2, No. 12)

Publication Date:

Authors : ;

Page : 1-10

Keywords : Public’s Interest; Lazada; Tokopedia; E - Commerce;

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The purpose of this research is to determine society interest in using e-commerce services of Lazada and Tokopedia. This research uses descriptive qual itative research methods to analyze the society interest in using the service of Lazada and Tokopedia. The results of research by using the Seoquake plugin is Tokopedia have a better rating than Lazada in Indonesian Country. The analysis is based on the vi ews and the service which Tokopedia and Lazada provide, such as visually appealing website design, precise information that is presented, accurate product specifications, product design, user friendly, good services, secure and protected transaction system s, adequte product, a favorable and fast response, and on -time delivery. The conclusion of this research is society's interest in using Lazada and Tokopedia e-commerce services is determined from their features quality, services, and convenience found on is earch engines .

Last modified: 2017-01-30 01:36:37