ATTITUDE TOWARDS ENTREPRENEURSHIP AMONG THE STUDENTS OF BUSINESS STUDIES IN DINDIGUL DISTRICT, SOUTH INDIA

Attitude can be understood as a subjective feeling one individual has towards persons, thing or an activity. Attitude can also be defined as the extent or level to which an individual like or dislike towards something. Attitude is defined as the tendency to act in response in a favourable or unfavourable behaviour with respect to a place, persons or an activity (Ajzen 1987). According to Allport an attitude is a psychological neural state of readiness that is prearranged through familiarity put forth a dynamic influence upon the individual's response to a place, persons or an activity. Simpson and Oliver (1990) defined attitude as emotional inclination in reaction to interaction, persons, place, events or thoughts. According to Hawkins (1983) Entrepreneurship has got hold of an extraordinary implication in the background of economic and industrial development in the swiftly changing economic and cultural environment in developing countries like India. (K. D. Balaji, Dr. V. M. Shengaraman, 2013). As we all known that India is a labour concentrated country, where the supply of labour is more than the demand of labour. The entrepreneur can use this as the strength and cab start his business that can pave way for solving the unemployment problem and in turn would direct the economy for sustainable development of the country. In spite of the intensification of various financial support provided by the financial institution and government schemes, the present future generation does not desire to use these opportunities to become entrepreneur. (Samuel Thavaraj). Hence an attempt was taken by the researcher to identify the level of attitude towards entrepreneurship among the post graduate business studies students. In Dindigul district, four colleges were randomly chosen for the study through lot and the final year post graduate students studying M.B.A., M.Com., M.Com (C.A.), M.A. (Economics), M.F.T form the population of the study. Structured questionnaire was used to collect primary data. The findings of the study reveal that the female students are having more inclination towards starting their own business when compared with the male students of business studies.