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Formation of assessment efficiency of industrial marketing in business

Journal: Quarterly Scientific Journal "Economic Herald of the Donbas" (Vol.47, No. 1)

Publication Date:

Authors : ;

Page : 89-95

Keywords : profitability; efficiency; evaluating the effectiveness of marketing activities; industrial marketing; industrial plant;

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The article substantiates that without a marketing component in industrial activities cannot succeed in a market economy. Found that to assess the effectiveness of industrial marketing in business you need to have an effective system to identify and evaluate it. Developed factor influence diagram components of industrial marketing at sales figures and profits that impact business. A creation of the Center industrial marketing to improve effectiveness and efficiency of economic activities of industrial enterprises based marketing tools.

Last modified: 2017-08-29 22:54:21