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Estimation of points of contact at research and adjustment of imaginary strategy of city
Journal: Quarterly Scientific Journal "Economic Herald of the Donbas" (Vol.37, No. 3)Publication Date: 2014-09-01
Authors : Marchenko I. V.;
Page : 106-111
Keywords : imaginary strategy; branding; internal environment; environment; point of contact; channel of distribution; complex; advertisement;
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Abstract
In the article the basic points of contact are considered with an external and internal environment at introduction of imaginary strategy of city. The scientifically-methodological base of estimation of points of contact on research and adjustment of imaginary strategy of city is Given. Conceptual directions of development of advertaising and informational complexes are offered, including taking into account the cross-cultural features of recipients of advertisement.
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