A STUDY ON INITIATIVE BY MINISTRY OF TOURISM FOR PROMOTION OF WELLNESS AND MEDICAL AS NICHE TOURISM PRODUCT

Worldwide Tourism is now recognized as an accelerator of growth. Tourism has great capacity to generate large scale employment and additional income source to the various skilled and unskilled. Several countries have transformed their economics by developing their tourism potential. But in this current era there is a change in the concept of traditional tourism. The Wellness and Medical Tourism which is one of the numerous categories of tourism has gained high popularity. In the recent years, there has been a significant growth in this sector and is swiftly becoming a billion dollar industry .India is one of the favorable destination for wellness and medical tourism in the global scenario. This research paper focuses on various initiatives undertaken by the Ministry of Tourism, Government of India for promotion of Wellness and Medical Tourism. Wellness and Medical Tourism forms a niche market as it is still a developing sector of tourism. The main of focus of Ministry of tourism is to promote this sector of tourism as a niche product. The initiatives taken will bring many direct and indirect benefits to the people.