To balance of liquidity and profitability - the main task of financial controlling

In the article the urgency of implementing financial controlling system to increase the efficiency of the company. Proved the importance of achieving a balance of liquidity and profitability as the main task of financial controlling. The study analyzed the factors that affect the functioning of the organization as well as the basic function of controlling that ensure optimal profitability and liquidity. The analysis of the main measures to balance liquidity and profitability, such as structural support liquidity, current liquidity, maintaining liquidity reserves, financing.