Strategic directions of improving the organization of marketing activity of coalmining enterprises

The purpose of the article is to determine the strategic directions for improving the organization of marketing activity of coal-mining enterprises in an unstable national economy. As a result of the research, factors affecting the organization of marketing activity of coal-mining enterprises have been identified. The analysis and forecasting of indicators of marketing activity of coal-mining enterprises are fulfilled. Proposals for improving the organization of marketing activities of coal-mining enterprises are given. In conditions of instability of demand, which include formation of a system of contractual relationships with various categories of consumers; justification of the expediency of creating a syndicate; information support of the organization of marketing activity of coal-mining enterprises. A methodological approach to assessing the expected effect of implementing measures to improve the organization of sales activities of coal industry enterprises is proposed and its approbation is carried out.