THE ROLE OF BUSINESS SOCIAL RESPONSIBILITY IN MANAGING THE SOCIAL RISKS

The transition to market economy reduced state support on governing social-economic process and some extent, the burden imposed on business, but business was completely unprepared for it and still a policy of social responsibility is not realized as well as in the developed countries. In the work for study of the CSR question it is established the essence of social risks and it is identified the risks, which must be managing by the business and the government should be run too. In all time the business subjects were caring about their welfare, only economic benefits were perceived as the aim of activities from them. Rate of social return, which reflects the social costs are not monetarism and therefore it is not interesting for business. On the bases of “egoism “and “intelligent egoism” theories, it is explained the directions of social responsibility policy, the article deals with social responsibility of the banking sector and it is formulated the recommendations on the bases of taken measures.