EVGENY MALYSHKIN THE TWO METAPHORS OF MEMORY SPb.: St. Petersburg State University Press , 2011. 246 P

The author of the book focuses on two “metaphors” of memory, i.e. two ideas about how the act of memory is carried out and how then we “restore” what is remembered. Metaphor of storage is absolutely understandable and familiar to every man. At first glance it seems to be a universal form of memory. We are all in our everyday experience believe that memories are “stored” in a certain area of our consciousness and recovered from it if needed. However, one of the main theses of the book is the claim that such a widespread understanding of memory although captures some of its features, but still does not correspond to its essence and is not able to explain its meaning. The second “metaphor” describes memory as a project. This approach seems to be paradoxical (because the project is something adressed in the future), but the author shows convincingly that only an understanding of the memory can grasp its essence, and puts it at the center of the human personality.