ResearchBib Share Your Research, Maximize Your Social Impacts
Sign for Notice Everyday Sign up >> Login

The bulding of the brand of Ukrainian highter educational institutions by positioning and establishment of the positive image

Journal: Scientific Notes of Ostroh Academy National University, "Economics" series (Vol.1, No. 35)

Publication Date:

Authors : ;

Page : 115-119

Keywords : higher educational institutions; educational services; image; positioning; branding; brand of higher educa-tional institution;

Source : Downloadexternal Find it from : Google Scholarexternal


The article describes the essence of the higher education institutions positioning, defi nes the concepts of the image and brand of educational institutions, determines their features. The infl uence of the image of higher education on educational services consumers and those institutions rating among other higher educational institutions is considered in detail. At-tention is paid to the educational services branding peculiarities in Ukraine. The main components of higher educational institutions brand building are highlighted.

Last modified: 2018-07-16 19:12:15