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Aromamarketing, as an instrument of influence on the client
Journal: Science Journal "NovaInfo" (Vol.1, No. 87)Publication Date: 2018-07-16
Authors : Toichkina Margarita Andreevna;
Page : 125-127
Keywords : MARKETING ACTIVITY; AROMAMARKETING; ADVERTISING; SMELL; PERCEPTION; PSYCHOLOGICAL IMPACT;
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Abstract
In this article, we consider such an instrument of influence on the client as aromamarketing, gaining a lot of interest in the advertising world recently. The author presents a number of arguments in support of the actualization of the use of this tool, as well as statistical research data to date.
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Last modified: 2018-07-17 04:33:27