Radio multimedia language: of the local community to global community

The objectives of this journal pretend generate knowledge about of the audience and reception of a radio program for Internet that operates from Guadalajara City, Mexico; It was conceived by young's people from profiles universitaries diverse, getting the support in the year 2012 like Project of Foment and Co-inventions of the Fund National for the Culture and Arts (FONCA in their Spanish acronym). Radio Centinela defined like a kind of cultural and communitarian station, with specific contents, between those are theatre and scenic's arts; poetry, rap and hip hop; the movies; journalism; technology; and videogames; humor; society and policy; and more another topics. Their segment of market include multimedia consumers with ages between 14 and 50 years, whose bidirectional communication it gives through the tool of chat site from April 2012 until January 2013, and the follow of their opened seminaries to all people between the months of May-June 2012. The relevance of this studio of case consist in have evidences majority of an adult´s public in a program activated for universitaries young people.