The god of modernity. For an anthropology of money

This work is part of an investigation that integrates two personal interests. On one side, to examine different studies about the subjecti- ve elements around the money issue (Weatherford 1998; Hopenhayn 2002; Zelizer 2011). And also, there is a growing concern from the Anthropology point of view, to reconstruct different social meanings of reality, given by subjects from their own context. In this sense, modernity concepts play a fundamental theoretical role in order to comprehend the reference point, basis of cultural world transformation that has been organized around sacrificial economy and techno-scientific economy of capitalism, and around communications and relations among them.