Role of Psychology in Colour Selection: A Way of Study

‘Beauty lies in beholders eye', further be stated as ‘Beauty, functionality, emotions attached can lie in users perception about any given object' This is general observation statement and may be taken as hypothecation in further research as far as end users physical and psychological contribution is concerned, Since colour is an important element of design and many designers get confused while selecting appropriate colour contribution to their design, this study about colour psychology will be useful for budding designers and students as a guideline to set rule of thumbs and increase decision making ability about colour attribute of their design