Anticipating Advertisement Visibility using Prospective Representation

Exhibiting advertisements through online became the current trend. To draw the attention of the customers, advertisers will try to send advertising messages using web pages. Every advertiser will be charged when an ad is viewed. From the recent studies, it was detected that due to lack of scrolling more than half of the ads do not appear. So, large quantity of money is getting wasted on these ads and is not bringing any beneficial result. To avoid that, this paper suggests two models i.e., probabilistic latent class models using which the visibility of ads can be forecasted considering the scrolls and clicks of the ads posted on the web page. Swathi Voddi | Phani Sri Koritala | Priya Darshini Muchu"Anticipating Advertisement Visibility using Prospective Representation" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-3 , April 2018, URL: http://www.ijtsrd.com/papers/ijtsrd11329.pdf http://www.ijtsrd.com/computer-science/data-miining/11329/anticipating-advertisement-visibility-using-prospective-representation/swathi-voddi