COMPETITIVENESS AS A MEASURE OF ORGANIZATION DEVELOPMENT – THE THEORETICAL STUDY

Competitiveness is both the functioning basis and the measure of the organization development which is subjected to the laws of the market. The study presents the general look at the problem of competitiveness. The aim of the research is to present the competitiveness as the measure of the enterprise development. The following research hypothesis was taken in the study: competitiveness is an abstract term which is the basis for the enterprise's functioning on the competitive market. The method of literature interpretation was applied in the study, in terms of which the logical reasoning (logical thought) and perception were used. This elaboration confirms the competitiveness importance for the organization's functioning in the changing environment