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ADVERTISING TEXT AS A DISCOURSE KIND

Journal: Science and world (Vol.2, No. 53)

Publication Date:

Authors : ;

Page : 45-46

Keywords : discourse; advertizing text; speech; addressee; language means.;

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Abstract

This article is devoted to studying of the advertizing text as special kind of a discourse. The purpose, functions and characteristics of the advertizing text differing in special language means and stylistic specifics are described.

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Last modified: 2018-08-27 21:36:25